Rok Sako To Rok Lo

Arindham Choudhury has made a name for himself in corporate sector on the basis of his marketing skills, yes, I don’t think that “Count Your Chicken Before They Hatch� or “The Great Indian Dreams� are that great books, which deserve place in the name of all time best sellers (English) in the Indian Publishing History. He had also written a book called “Planning India� which failed miserably to attract buyers.
Now, he has set his eyes on the Indian Film Industry, where a great untapped market is laying to be conquered. The marketing and promotion of films are going to be a great emerging sectors for the marketing professional and if he proves his marketing skills with his latest venture under “Planman Life� banner, Rok Sako to Rok Lo he will certainly emerge as the pioneer in the field of Film promotion and marketing, which is so far untouched by the corporate interventions. A few unsuccessful attempts were made by the corporate houses, to get their foothold in the film industry, but they were mostly regarding production. If you want to know my opinion about the movie- it is not going to click, I don’t think Sunny would be able to recreate the success of his earlier movies with this youth centric flick.
He is untiringly trying to sell the idea that, strong and innovative marketing and promotion can change the destiny of any kind of movie on the box office. Lets see how successful he becomes in his attempts.
“I have no written anything about his flagship concern the IIPM. Because I do not dare to think beyond the IIMs.�